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WHO report reveals “systematic and unethical marketing strategies” used by the formula milk industry
23 February 2022
Published by Breastival on 29 November 2025
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Hi and welcome to the Breastival NI Blog! I am going to take a wild guess and say that you have come across our Breastival Blog because you are either right in the Breastfeeding trenches, or perhaps you are in the ninja-toddler-feeding phase or maybe you are just looking back on those days fondly and remember the days of milkies, magic and midnight feeds! It doesn’t really matter how you’ve stumbled across us; we are so glad to have you. Pull up a chair, adjust whatever bra clasp is currently betraying you, and join us on this wild ride.

If you haven’t had a nosy around yet, do check out our About section when you’re done here. You’ll also find plenty of other bits & bobs that might just help you claw your way out of those postpartum trenches (we’ve all been there, armed with dry shampoo and concealer for the purple under our eyes). And if your hands are busy but your brain needs company, pop in your earphones and have a listen to our blog – weve got you mama!

At Breastival, we’re all about changing the narrative around breastfeeding — normalising it, celebrating it, supporting breastfeeding and absolutely refusing to let shame, judgement or isolation have a seat at the boob table.

Now, listen. You could be the most organised, independent, confident human on the planet and then BAM — breastfeeding enters the chat. The best way to describe it? Imagine walking through a peaceful park, sitting on what you think is a nice, normal bench… then realising it’s actually a rollercoaster seat and the ride has already started. No straps. No warning. No refunds. Just extreme feels.

Because truly, breastfeeding is a physical and emotional rollercoaster that no prenatal class can prepare you for.  Especially when your tiny little human is rooting at anything remotely nipple shaped like they are trying to set the world record for cluster feeding in a 24 hour period. And I know, I know — this isn’t selling it well. But hang on. Because despite the cracked nipples, the midnight feeds, and the nipple cream you definitely only need a tiny bit of (otherwise your baby becomes suction-cupped to your boob like a determined little limpet — story for another day), there is so much magic in it.

Those silent, soft, post-midnight moments where it’s just you and your baby? Truly Gold.  And to the mamas spending their midnight hours pumping? Legends. Actual superheroes. Capes optional but deserved.  Anyone who has breastfed knows that no two journeys look the same. Some rollercoasters have more twists; some break down at the top; some involve tears — yours, the baby’s, the husbands or the neighbours, honestly who can say. But whatever your journey looks like, its completely valid. Full stop.

In fact, I absolutely believe that we should all be allowed to put “breastfed my baby” on our CVs. Time management? Nailed it. Multitasking? Please. Honestly, we deserve promotions just for showing up to work after a night of 2 hourly breastfeeding sessions. Wherever you are on your feeding journey — thinking about it, knee-deep in it, or simply supporting someone who is — know your encouragement matters more than you realise. And remember, Breastival is here to empower families, cheerlead your feeding wins, and keep changing attitudes on personal, public, and legislative levels.

So put on your comfies, grab your favourite breastfeeding snacks and again we want to welcome you to Breastival NI. Where we serve supportive vibes, bras are optional and no one feeds alone!

 

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