The What, the Why and the How of The Who…

Join us, as we celebrate, learn and inform!

40 years ago the International Code of Marketing of Breast-milk Substitutes (The WHO Code) was adopted by the 34th World Health Assembly.

But what exactly is the Code? In its most basic description, it is regulation to protect, support and promote breastfeeding. But there are many more layers to it than that.

To help with understanding what the Code means we have produce this simple ebook covering the basics around the Code. You can read it below or download it as a PDF here.

Thank you to Maria Herron and Claire Allcutt for all their input and support in creating this resource.
We hope you can join us at The Global Breastfeeding Collective’s celebration today at 1pm (GMT). You can register here.